Whirlpool’s North American Appliance Group has been realigned in 1994 in order to market separate product groups better and to provide better customer support.
Sam Abdelnour will retain his trade marketing director of Whirlpool products title as well as market all dishwasher, laundry and compactor products. Mark Wilson will become marketing director of KitchenAid products. Doug McQuillan will become marketing director of Roper and Estate products.
If it’s yearend, it must be time for Whirlpool’s North American Appliance Group to realign some staff.
This year’s shifts are designed to improve coordination of brand presentations in the field. According to an official here, salespeople currently make separate pitches for each label.
In the future, someone will be in charge of a unified sales plan by product, part of a double-duty setup.
Sam Abdelnour remains director of Whirlpool-brand trade marketing and takes on responsibility for nearly all laundry, dishwasher and compactor products.
Mark Wilson, previously national manager of Roper and Estate marketing, becomes director with KitchenAid brand focus and takes responsibility for most refrigerator, freezer and air-control products.
Doug McQuillan, who was national manager of Roper and Estate contract-trade marketing, becomes director with Roper and Estate brand focus and control over nearly all cooking products.
Each executive is responsible for all brands in his product category, except Kenmore. Each one also represents trade marketing in the appropriate product business teams, or PBTs: Abdelnour in the laundry and dishwasher teams; Wilson in the refrigerator and air-control PBTs, and McQuillan in the cooking PBT.
In addition, Herb Rose is director of trade-marketing deployment. He continues as director of allied trade marketing.
All four report to Mike Piraino, the North American Group’s general manager of trade marketing.
According to a Whirlpool … Read More